ABOUT ME

Primary UX/UI designer for Futurex’s flagship encryption management software, CryptoHub, used by major banking institutions and businesses to manage encryption keys and sensitive data.

Partner closely with stakeholders and developers to define solutions using an engineering-first approach, balancing security, usability, and technical constraints.

Lead design system management and maintain a component library in collaboration with the frontend team, ensuring consistency and scalability across the application.

Drive user-centered design through workflow and decision mapping, wireframing, and interactive prototyping, improving complex encryption and data management experiences.

Consulted to PwC (PricewaterhouseCoopers), leading UX strategy and end-to-end product design for its acquired pension management portal, Pension View, as well as supporting additional SaaS and FinTech initiatives. Conducted stakeholder and user interviews, facilitated discovery workshops, synthesized research insights, and mapped end-to-end journeys to define and deliver a market-ready MVP aligned to business objectives.

Delivered a mobile-first web application that increased pension participant engagement and self-service capabilities, driving rapid adoption across PwC client organizations.

Led the design of OrderMyGear’s new Storefront Designer, reimagining its web store creation experience for a growing B2B eCommerce platform. Introduced a modern, client-focused system enabling store creators to efficiently build customizable storefronts using flexible templates, promotional content, and merchandising tools.

Conducted stakeholder and user interviews, contextual inquiries, and workflow mapping to inform wireframes, interaction models, and high-fidelity designs that delivered a scalable, intuitive web-based design application.

Achieved an immediate 12% increase in storefront subscriptions within the first quarter post-launch, strengthening product adoption and reinforcing OMG’s competitive position in the market.

Applied design thinking and end-to-end UX processes—including research, stakeholder interviews, workflow definition, usability testing, and design system implementation—across multiple consulting projects to deliver user-centered solutions.

Led UX/UI design for the FedEx Office's Order Management System (OMS), as part of their 2-year enterprise retail transformation and streamlining their store team member software nationwide.

Rapidly conceptualized and prototyped vision design solutions to support new business growth during the pandemic (e.g., Metro by T-Mobile).

Designed marketing websites, materials, and branding for local companies, progressing to lead UX design for larger e-commerce clients, including the agency’s largest, Autoquip.

Led UX research and redesign of Autoquip.com, overhauling the product catalog and enhancing shopping and solution research experiences through data-driven design, self-service filtering, and improved customer workflows.

Delivered results that strengthened the client partnership, fostered trust, and secured ongoing opportunities within Autoquip’s digital portfolio.